The project is to detect urban areas defined unused, abandoned, which can be useful in this case art.

Once conditioned, organized a group exhibition with the participation of anyone who wants selfless.

The exhibition lasts the duration of the opening and in the end the audience can take one of the works.

Participants in the group exhibition of 6 February 2011:

Clotilde + Deru + Shire + Ripo + Imoya + Ratso + Naiara Vishnu + Regina Gegiorgis + A. + Super riots + Ceskus + Ubeefe + Marc Argelich + Joan Cabrer

Thanks to them and the audience! We will meet again …

Some works in collaboration with Ripo and the Carbo Crew.

On november 30th, spanish TV screened “Con visado de calle”, a short document about alternative contemporary art in spain.

We have a few minutes, among other artists. You can watch the video here (in spanish). We appear from the 16th minute.

No subtitles, sorry.

Happy new year 2011

Done in collaboration with Ripo.

Where there are no rope there are no limits, no blockades, and the life of the space blossoms in the form of words.

These ephemeral inscriptions on the walls (written in chalk) are the words of the residents of the Priorat region. They are a the responses from a previous project, also done at Priorat Centre d’Art, a survey conducted asking them what the most important aspects of the region were and what they might want to change in the future.

On more than one occasion the answer was “Res” (Nothing in Catalan). This is exactly what we brought to the space, nothing. They did not attempt to tell their own story in this unique space but rather presented the wine cellar as it is and utilized it as a place to communicate the messages of the people of the region.

Together with Ripo.

It has been published the book “Violencia y Salud Mental. Salud mental y violencias institucional, estructural, social y colectiva“, (Violence and mental health, no english translation) coordinated by Iñaki Markez Alonso, Alberto Fernández Liria i Pau Pérez-Sales and edited by the Spanish Neuropsichiatry Association. We wrote an essay, “El Graffiti como herramienta social” (Graffiti as a social tool (page 131)) where we address those aspects of urban intervention that promote a critical attitude and build community, and we connect them with the current socio-political situation.

You can download the text (in spanish only) from here.

Large corporations generate outdoor advertising platforms and rent the best locations to launch messages into public space that encourage brand consumption.

Renting parts of public space is a business for many: municipalities, outdoor advertising companies and brands: a terrace bar here, multicolored parking areas everywhere, new “public” bicycles for renting, billboards, tarps covering buildings selling whatever … any excuse is good to take advantage of public space.

These companies sell these products as follows:

• strategic locations.
• Excellent presentation.
• Maintenance and inspection of all media.
• Impact 24h (illuminated billboards).
• Vision Support 100% front (perpendicular to traffic).

Therefore, a billboard is valuable because its high visibility in the public space. Price differences vary depending on the quality of the billboard (size, location…) and the ammount of them contracted.

But are billboards the only advertising systems that we face out there? Obviously not. When we buy a garment that meets our needs, we often accept that their brand is in a clearly visible place. Even some people buy clothes based on the visibility of the brand.

This practice reminds us of the human billboard, an advertising technique whereby a person carries advertising on its body.

His mission is strolling with their advertising, and distributing promotional memes. Its greatest value is obtained when transiting through relational areas such as those of work and leisure. Previously they were financially remunerated. Today, people pays for becoming one of them. Again, marketing 2.0 developed by users.

This kind of advertising is set up on all products to be used in public spaces, such as laptops, cars, school backpacks …

To avoid free advertising to brands, we propose 2 solutions:

Solution 1: Debranding

1. Do not buy products that may meet our needs but, also try to use us as “billboard people”
2. Buy products that do not show off his trademark.
3. Buy products that, while taking the brand visible, this is easy to hide or remove.

Debranding is a term that intend to coin an attitude: We can succumb to the charms that a brand can offer, but in no way are we going to do free advertising for them. Removing or covering the brand, it becames a generic product, according to our anti advertising principles.

To remove labels sewn and embroidered in clothing and accessories we need:

Remove wires, cutter, scissors or any sharp tool.

With patience, you remove all visible labels on your clothing and accessories.

Labels that cannot easily be eliminated with the previous method, can be modified in several different ways:

Stickers, badges, patches, or stepping on the flag with a design we are also very effective tool.

Solution 2: Individual advertisement

As we have seen before, a person in public spaces may offer similar benefits, if not better.

Therefore, billboards and people would be comparable as external support available for the positioning of advertisement. What about prices? If brands have to pay to exhibit in the public space on static media, why should not do it on dynamic media such as people? Prices for advertising in public space are;

What would an avarage pedestrian cost?