This project is part of Última 09, in which we proposed to create a mural result of a research process with the territory (Priorat region, in the Tarragona province. This post shows the result of that process.

Working process

The Priorat is one of the least populated regions of Catalonia. However, a living area around three main themes:  wine,  landscape and the energy sector , with a strong role of local social movements in the struggle. The Platform brings together the efforts around environment, works to protect the heritage landscape, ecological and cultural. One of the initiatives promoted is to ask the county for the status of Cultural Heritage of Humanity, to protect their ways of life rooted historically.

So, we asked ourselves two questions:

• Is the Priorat region building a Theme Park of the Authentic?
• What’s the other side of the coin?

So what we intend to investigate further, we intend to reflect on aspects that complement this release explained, only a part of the Priorat.

The methodologies of the work process were the following:

• Meetings arranged with key informants.
• E-mail surveys
• Socio-geographical detorunements
• Query secondary sources of information
• Preparation of draft maps

Arranged meetings with key informants

From the cultural and local social movements.

Surveys by email

The survey was conducted during October 2009 via email asking 85 people five questions related to the region.

Results of the survey Priory

Socio-geographical détorunements

The socio-geographical détorunements are another important part of the investigation, as they conducted us to produce much of the artwork and enabled setting a concept map to summarize basic information.

The détorunements is a technique of psychogeography, pseudo-science created by the Situationists in the late 50 that seeks to cross-examine the city. According to Debord’s words,

“The détorunmenent is presented as an uninterrupted passage through various environments. The concept of the détorunement is inextricably linked to the recognition of effects of psychogeographical nature, and the affirmation of a playful-constructive behavior, which opposes all aspects of the classic notions of journey and walk”
(Theory of the détorunement, Guy Debord, 1958). (The translation is ours).

We used the neologism “socio-geographical” to denote that our procedures have not been led by emotions and feelings of the researcher, but the emotions and feelings shared by a significant portion of Priorat, factors to which necessarily we add random and our decisions. The result, therefore, put on the table the shared significance of various aspects of the territory.

First détorunement

Highlight the contact that we could have with people involved in social and cultural movements in the area, which allowed us to refine the view to everything related to landscape impacts: the windmills of Coll de la Teixeta, water tanks in La Figuera, or mismanagement of cultural heritage. We were also able to grasp the massive presence of everything related to the wine cellars, vineyards, tours… and be aware of the existence of the wash houses on the outskirts of villages and the Flors de Maig as a culturally active nodes.

Second détorunement

We went deeper into the issues that had been raised before: we visited the abandoned house of the Mines of Bellmunt, where they could have the set up the Priorat Centre d’Art headquarters, we made a special track to deposits, as impacts to the landscape but also as places where people could enjoy the abundant water (swimming, …). On this second visit appeared some recurring issues such as the very few outdoor paintings and abundance of walls, besides the traffic light of Falset, the only of the district and that, moreover, we saw that only is used in amber. Finally, we came out throug Coll d’Alforja, a privileged place to observe the Montsant mountains, but as a counterpoint, suffers a huge quarry hole.

Third détorunement

At this point, we had the results of surveys and other documentation, such as the Carta del Paisatge del Priorat, from where we wanted to use the “points of observation and enjoying the landscape.” We went to see spots we had not yet visited among those highlighted as significant. For example, Siurana because of its spectacular scenery, but also for being the only place where we saw foreigners. Also, apart from the “contained nature” of Fraguerau, we made a discovery that condenses the current tensions in the Priorat: a skeleton of what should be a hotel contemplating a majestic landscape. We also made a sketch of some features of the character of the area, including the fact that the “try not to make vinegar.”

Query of the secondary sources of information

In the project’s document you can find a part dedicated to compile these sources.

Preparation of drafts

Maps on what went dump several aspects: the results of the survey, the routes followed and other data.

Online version:

Hacked version of the map of Wine Landscapes (Tourist Map of the Priorat).

Work Map of Priorat

The following outline is a mental map concept that brings together several photos taken during the investigation, grouped by topic into categories. These categories include, for example, what we saw as character traits, or more landscape related topics.

MindMap without images

Concept map at original size

Results

The results of these surveys and of our own investigations imposed us the map, and not the painting a wall, the final format as most suitable for the project.

Socio-geographical map abstract Priorat (meaning points)

The first map is done based on feedback from our surveys and observations. The map is more abstract since, it has no legend, is a simple relationship of colors and sizes situated geographically over a backround that surrounds any particular territory.

Abstract Map

Socio-geographical Priorat map (meaning points)

The second map is less artistic because it has a much clearer role, since it incorporates a legend. It incorporates information from the Catalog of Landscape (observation and enjoyment points).

Points of significance

Socio-geographical Priorat map (Significance pies)

The third map wants to keep its information soul but also gather informative pie graphics, where size and color of its portions complements quantitative information.

Significance pies

Socio-geographical Priorat map (significance levels)

The fourth map abandons the more statistical aesthetic to approach geography. Here, the darker areas denote the greatest significance. These areas may well be objectivated territorial fragments (such as Montsant mountains) or others, as ” view from the Coll d’alforja the Montsant mountains” that have emerged repeatedly in the polls.

Levels of significance

Socio-geographical Priorat map

In this map we incorporate the information that we were not able to reflect on the others. Through signs and, above all, we believe, the examples showed in the right column, plus the results of the survey, we tried to give a global idea of our work: a map, or a guide that serves as a guidelook beyond wine. Obviously not a list of all spots and issues that have emerged. There are many impacts on landscape or topics that may be relevant that we didn’t find. But however, these deficiencies are also important. Why’s not there what is not there?

Socio-geographical Priorat map

Conclusions

We wanted to make a map of what is not good to show, what is not tourist related, and a counterpoint to what is politically innocuous.

The other Priorat
Towards a socio-geographical map of the region
Download file (PDF 9,88 Mb in catalan)

On July 4th we celebrated the first anniversary of the Open Gallery (Barcelona). As usual in this kind of occasions, we organized a collective painting session, with the following artists: Limow, Escif, Zosen, Skount, Sakristan, Ripo, Jordae, Marko, Argot, Miquel Wert, Otica, Scare and QS.

All the pictures and links to artist’s website in the project’s web:

http://www.galeriaoberta.difusor.org

Moreover, we had the priceless help of Sam3 to further increase the number of walls available to paint in barcelona. This one is located in the Guinardó district.

Thanks to everyone!

Day: 19-09-2009
Where: El almacén de Ideas, Huesca.
When: yet to confirm.

From Friday 17th to Sunday 19th we’ll be at Critica Urbana art festival, Madrid.

Day: 17 to 19-07-2009

Where: Patio Maravillas. C/ Acuerdo, 8, 5th floor. Metro Noviciado.

Time: see program.

This time, moreover, we could count on the invaluable presence of local artists such as Shaggy, Sakristan and Zosen, along with about thirty kids in the neighborhood, that gave their particular touch to the tiles of the Rambla del Caramel.

Once more, Difusor insist on the absurdity of municipal regulations on public space with a community project for youth that combines public art and critical experience.

More information about the project here: http://www.difusor.org/2008/05/30/eixarrancats/

1r. ANIVERSARIO GALERIA OBERTA

4 JULIO 2009
Parc de les Aigües, Barcelona

La Galeria Oberta cumple un año y queremos celebrarlo con vosotros. Si te apetece venir a celebrarlo con nosotros, mándanos tu solicitud para pintar ANTES DEL 26 DE JUNIO.

Esperemos veurte ahí!

www.galeriaoberta.difusor.org

It has been published the book “Violencia y Salud Mental. Salud mental y violencias institucional, estructural, social y colectiva”, (Violence and mental health, no english translation) coordinated by Iñaki Markez Alonso, Alberto Fernández Liria i Pau Pérez-Sales and edited by the Spanish Neuropsichiatry Association. We wrote an essay, “El Graffiti como herramienta social” (Graffiti as a social tool) where we address those aspects of urban intervention that promote a critical attitude and build community, and we connect them with the current socio-political situation.

You can download the text (in spanish only) from here.

We screen a few videos (Urban camouflage and S.O.S.)  at the Mostra audiovisual de Cultura Urbana,  3er. Encuentro Urbano de Cultures

Date: 11-06-2009

Place: Auditori IES Barri Besòs (Pujades 197)

Hour: 19:00

Large corporations generate outdoor advertising platforms and rent the best locations to launch messages into public space that encourage brand consumption.

Renting parts of public space is a business for many: municipalities, outdoor advertising companies  and brands: a terrace bar here, multicolored parking areas everywhere, new “public” bicycles for renting, billboards, tarps covering buildings selling whatever … any excuse is good to take advantage of public space.

These companies sell these products as follows:

• strategic locations.
• Excellent presentation.
• Maintenance and inspection of all media.
• Impact 24h (illuminated billboards).
• Vision Support 100% front (perpendicular to traffic).

Therefore, a billboard is valuable because its high visibility in the public space. Price differences vary depending on the quality of the billboard (size, location…) and the ammount of them contracted.

But are billboards the only advertising systems that we face out there? Obviously not. When we buy a garment that meets our needs, we often accept that their brand is in a clearly visible place. Even some people buy clothes based on the visibility of the brand.

This practice reminds us of the human billboard, an advertising technique whereby a person carries advertising on its body.

His mission is strolling with their advertising, and distributing promotional memes. Its greatest value is obtained when transiting through relational areas such as those of work and leisure. Previously they were financially remunerated. Today, people pays for becoming one of them. Again, marketing 2.0 developed by users.

This kind of advertising is set up on all products to be used in public spaces, such as laptops, cars, school backpacks …

To avoid free advertising to brands, we propose 2 solutions:

Solution 1: Debranding

1. Do not buy products that may meet our needs but, also try to use us as “billboard people”
2. Buy products that do not show off his trademark.
3. Buy products that, while taking the brand visible, this is easy to hide or remove.

Debranding is a term that intend to coin an attitude: We can succumb to the charms that a brand can offer, but in no way are we going to do free advertising for them. Removing or covering the brand, it becames a generic product, according to our anti advertising principles.

To remove labels sewn and embroidered in clothing and accessories we need:

Remove wires, cutter, scissors or any sharp tool.

With patience, you remove all visible labels on your clothing and accessories.

Labels that cannot easily be eliminated with the previous method, can be modified in several different ways:

Stickers, badges, patches, or stepping on the flag with a design we are also very effective tool.

Solution 2: Individual advertisement

As we have seen before, a person in public spaces may offer similar benefits, if not better.

Therefore, billboards and people would be comparable as external support available for the positioning of advertisement. What about prices? If brands have to pay to exhibit in the public space on static media, why should not do it on dynamic media such as people? Prices for advertising in public space are;

What would an avarage pedestrian cost?